"The advice Vendbridge gave for our B2B sales strategy has changed the game. Resulting in a better learning curve and most important more closed deals. I would highly recommend hiring Vendbridge to work on sales acceleration."
Jim Hershkowitz, Co-Founder Immodating
"Your professionalism and commitment impressed me. My objective has been achieved: changing the mindset from "what new business model can we develop?" to "what are the opportunities for us, given our customers true needs?"."
Antonio, Head of Global Market Access
"I thought I knew my clients, but what I discovered from your project gave me a whole new perspective on how our clients think."
Paul, New Business Model Developer
"When I committed the money for this project, I expected one new insight. Now I got at least 8. It was worth every pound."
Laura, Head of Market Access UK
"With Vendbridge we did an amazing project. They helped us opening up our eyes and have a different perspective that brought real good value to us."
Head of Innovation, TV Provider
"Every time I visited India in the last 4 years, more questions occured. With this approach, I discovered solutions to answers. I am now prepared to go ahead full steam with these ideas."
Area Manager India, Lindt & Sprüngli of Switzerland
“In the context of the project focusing on TV Widgets, I was truly impressed by the power of your method, the practicability of your tools and the inspiration that came from it.”
Head of Innovation, Digital TV
“Vendbridge's advise was really amazing. The tools they recommended, like the pain sheet, revealed totally new insights from our clients, which we can use to demonstrate our value. I am sure this will instantly improve our sales results.“
CEO, Technology Startup
“You Vendbridge guys really inspired our relationship managers.“
Business Unit Head Asset Management, Global Retail Bank
“It is amazing how you managed to come up with so many creative innovation ideas in shortest time with our team”
Head of Market Research, Agrochemicals
“The CFI approach to uncover client insights is so thorough that we now know our customer needs much better. And we can even measure them.”
Business Unit Head, Swiss Private Bank
Wir plaudern über lösungsneutrales Denken, den Job eines Luxusautos und den JTBD-Prozess bei Vendbridge.
Wer lieber liest, als hört: Hier finden Sie das Transkript als PDF.
Vendbridge bringt die Kundensicht in die Produkt- und Geschäftsfeldentwicklung. Weil Innovationsprojekte, neue Geschäftsmodelle und Strategien die Kunden oft nicht begeistern oder sogar scheitern, haben wir die CFI-Methode entwickelt und in über 100 Projekten optimiert.
CFI steht für Customer Focused Innovation und kombiniert führende Ansätze aus dem Innovationsmanagement, der Verhaltenswissenschaft und der Marktforschung. CFI arbeitet mit der Job-to-be-Done-Logik und deckt damit auf, was Kunden wirklich wollen. Konkret, objektiv und messbar und somit für die Strategieumsetzung nutzbar.